Chum Churum Original Soju presents a clear, radiant appearance accompanied by delicate hints of fresh rice and pure spring water on the nose. Its smooth, velvety palate reveals gentle sweetness balanced by a crisp, invigorating finish. The clean, enduring finish leaves a refreshing aftertaste that delights the senses. Ideal for any setting—from elegant celebrations and intimate dinners to peaceful evenings—this soju’s refined character appeals to both casual enthusiasts and expert mixologists, inspiring a variety of sophisticated cocktails.