Cocchi Rosa owes its name to the red wines used in its production, which give it its distinctive color and floral wild rose aroma. This aperitivo is elegantly crafted with natural floral and spice extracts, including gentian, cinchona, and citrus, similar to Americano Bianco, but enhanced with saffron, vanilla, and rose petals. Its striking red hue is entirely natural, derived directly from the wine.