This renowned Italian bitter liqueur prominently displays an artichoke—a key ingredient among over a dozen botanicals that define its distinctive profile. Traditionally enjoyed as an aperitif neat or with soda, orange juice, or tonic, it is also served as a digestivo. Recently embraced by craft bartenders, Cynar has gained notable traction in the U.S. cocktail scene. It offers a sophisticated alternative to Campari in classics like the Negroni when paired with rye whiskey and sweet vermouth, and its complex taste lends itself well to a variety of innovative mixed drinks.