At Jack Daniel's, tradition shapes every step, creating the whiskey's unique character. Our process includes meticulous charcoal mellowing, followed by aging in carefully crafted barrels. We don't rely on fixed dates—our Tennessee Sippin' Whiskey is finished only when expert tasters confirm its readiness. This sensory evaluation—assessing appearance, aroma, and flavor—has guided us for over a century, preserving the legacy Jack Daniel himself established.